![]() Users who tested out the feature were alarmed. ![]() In their tests, a phone with 35 apps on it will send about 1,000-2,000 packets of tracking data to over 70 different tracking companies every day-but that number can be far worse depending on which apps you use.Īlong with details about your behavior, that data also includes personally identifiable information including your location, email address, phone number, ID numbers, data used for device fingerprinting, and more. The numbers will be staggering if you aren’t familiar with the inner workings of tech products.Īccording to DuckDuckGo, the average Android user has about 35 apps on their phone. The App Tracking Protection tool spots when an app is trying to send information to a third party tracker and blocks most of those transmissions.Īpp Tracking Protection runs in the background of your day-to-day phone use, but if you open it up, the DuckDuckGo app gives you a real time summary of the attempts to collect your data. App developers share your data with third parties by sending it directly from your phone to corporate servers, using snippets of code called trackers. “People were absolutely baffled, not just at the number of requests apps are making but also the kind of data involved” he said.ĭata and advertising businesses like Meta, Google, and countless others make money by tracking your behavior across apps and websites owned by other companies. Remembering Enterprise: The Test Shuttle That Never Flew to SpaceĪpple's 12 Most Embarrassing Product FailuresĪccording to Peter Dolanjski, director of product at DuckDuckGo, people had no idea how bad the data collection really was.
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